Image Optimisation

by | SEO, Web Design, Websites

Optimizing images on websites is crucial for improving page load times, user experience, and overall website performance. 

Here are some best practices for optimizing images:

Choose the Right File Format:

   – Use appropriate image formats. JPEG is ideal for photographs, while PNG is suitable for images with transparency, and SVG for vector graphics.

Compress Images:

   – Use image compression tools to reduce file sizes without significant loss of quality.

   – Strike a balance between file size and image quality to ensure faster loading times.

Specify Image Dimensions:

   – Specify the width and height attributes in the HTML code to help browsers allocate space for images before they fully load.

   – This reduces layout shifts and enhances user experience.

Optimize Image Resolution:

   – Use the appropriate resolution for each image. High-resolution images are not always necessary, especially for small thumbnails or background images. Web always uses 72 dpi resolution images. 

Responsive Images:

   – Implement responsive design by using CSS media queries to serve different image sizes based on the user’s device.

   – Use the `srcset` attribute to provide multiple image sources for different screen resolutions.

Use Image Sprites:

   – Combine small, frequently used images into a single sprite to reduce the number of server requests.

   – Use CSS to display specific parts of the sprite as needed.

Lazy Loading:

   – Implement lazy loading for images to defer the loading of off-screen images until they are needed.

   – This reduces initial page load times.

Browser Caching:

   – Leverage browser caching by setting an appropriate expiry date for images.

   – Returning visitors can load cached images, reducing server requests.

Image Compression Tools:

   – Use online tools or image compression software to compress images before uploading them to your website.

   – Tools like TinyPNG or ImageOptim can help reduce file sizes.

Image CDN (Content Delivery Network):

    – Utilize a CDN to serve images from servers located closer to the user, reducing latency and speeding up image delivery.

Alt Text Optimization:

    – Include descriptive and relevant alt text for all images to improve accessibility and assist search engines in understanding the content.

Image File Naming:

    – Use descriptive file names for images that reflect the content.

    – Avoid generic names like “image1.jpg” and instead use something like “red-shoes-product.jpg.”

Optimize Thumbnail Images:

    – If your website uses thumbnail images, ensure they are appropriately sized and compressed for faster loading.

    – Consider using CSS to style thumbnails instead of creating separate image files.

Minimize HTTP Requests:

    – Reduce the number of images on a page to minimize HTTP requests.

    – Combine smaller images into a single sprite or use CSS techniques where applicable.

Audit and Monitor:

    – Regularly audit your website’s image usage and monitor their performance.

    – Use tools like Google PageSpeed Insights or Lighthouse to identify opportunities for improvement.

By following these image optimization best practices, you can significantly improve your website’s loading times, user experience, and overall performance. Regularly audit and update your images to ensure ongoing optimization as your website evolves.